An updated version of this chart is available.
View the latest data
June 14, 2019

Which Product Categories Have US Digital Buyers Purchased Digitally in the Past Month? (% of respondents, by demographic, June 2019)

Description

US consumers were asked what products they bought online in the past month. The chart shows the categories purchased online, which include clothing and apparel, personal care and beauty, books, music or videos and food and beverage.
Share

Chart Title

Which Product Categories Have US Digital Buyers Purchased Digitally in the Past Month? (% of respondents, by demographic, June 2019)

Publication Date

June 14, 2019

Sources

Source information is only available to PRO subscribers.
Topics
Consumer ElectronicsMedia & EntertainmentToys & GamesFemalesMalesSeniorsPrescription & OTC DrugsDigital Shoppers & BuyersPersonal Care & BeautyRetailApparel & AccessoriesConsumer Products (CPG)Food & BeverageSportsBaby BoomersAdultsGeneration XMillennialsUnited States

Related Charts & Analysis

More Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items
Article
More Consumers Are Turning to Digital Payment Plans, Even for Low-Cost Items
The Most Important Lessons from CES 2020
Audio
The Most Important Lessons from CES 2020
Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US
Article
Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US
How Visa Is Working to Develop Mobile Payments in Latin America
Article
How Visa Is Working to Develop Mobile Payments in Latin America
For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth
Article
For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping ...
China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Article
China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Location-Based Advertising Is Becoming More Costly
Article
Location-Based Advertising Is Becoming More Costly
Retailers Are Embracing Mobile Payments
Article
Retailers Are Embracing Mobile Payments
UK Mobile Payment Users 2019
Report
UK Mobile Payment Users 2019
The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?
Audio
The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?
Tailoring Financial Resources and Marketing for an Underserved Hispanic Community
Article
Tailoring Financial Resources and Marketing for an Underserved Hispanic Community
The Weekly Listen: Is My TV Watching Me?; CCPA Update
Audio
The Weekly Listen: Is My TV Watching Me?; CCPA Update
Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place
Article
Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place
German Financial Ad Spending Gets Boost from Brexit Uncertainty
Article
German Financial Ad Spending Gets Boost from Brexit Uncertainty
US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services
Article
US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services

Latest Reports

US Social Trends for 2020
Report
US Social Trends for 2020
US Kids 2020
Report
US Kids 2020
Search in 2020
Report
Search in 2020
US Sharing Economy 2020
Report
US Sharing Economy 2020
The Future of Retail 2020
Report
The Future of Retail 2020
2020 TV and Video Trends
Report
2020 TV and Video Trends
Smart Homes 2020
Report
Smart Homes 2020
Global Social Network Users
Report
Global Social Network Users
Mobile Trends 2020
Report
Mobile Trends 2020
Ten Key Digital Trends for 2020
Report
Ten Key Digital Trends for 2020
Q4 2019 Digital Video Trends
Report
Q4 2019 Digital Video Trends
Television Update Fall 2019
Report
Television Update Fall 2019
US Connected TV Advertising 2019
Report
US Connected TV Advertising 2019
Programmatic Digital Display Ad Spending
Report
Programmatic Digital Display Ad Spending
Mobile Video Monetization 2019
Report
Mobile Video Monetization 2019

Popular on eMarketer

Private Marketplace Ad Spending to Surpass Open Exchange in 2020
Article
Private Marketplace Ad Spending to Surpass Open Exchange in 2020
Marketers Expect Content-Driven Campaigns to Increase in 2020
Article
Marketers Expect Content-Driven Campaigns to Increase in 2020
TikTok Had a Banner Year in 2019, but Growth in 2020 Isn’t a Sure Bet
Article
TikTok Had a Banner Year in 2019, but Growth in 2020 Isn’t a Sure Bet
CES 2020: Companies Step Up to Combat Tech Angst
Article
CES 2020: Companies Step Up to Combat Tech Angst
Takeaways from NRF 2020
Audio
Takeaways from NRF 2020
The Ad Platform: Why Advertisers Want More Connected TV
Audio
The Ad Platform: Why Advertisers Want More Connected TV
The Significance of Google's New Look
Audio
The Significance of Google's New Look
Time Spent with Digital Media in the UK Surpassed Time with Traditional Media in 2019
Article
Time Spent with Digital Media in the UK Surpassed Time with Traditional Media in 2019
Is Disney+'s Initial Success Sustainable?
Audio
Is Disney+'s Initial Success Sustainable?
More D2C Brands Are Relying on Traditional Channels. Here's Why.
Article
More D2C Brands Are Relying on Traditional Channels. Here's Why.
Digital Will Continue to Disrupt Physical Retail in the UK
Article
Digital Will Continue to Disrupt Physical Retail in the UK
Ecommerce in the UK Surpassed 25% of Retail Sales During the 2019 Holiday Season, Brick-and-Mortar Took a Hit
Article
Ecommerce in the UK Surpassed 25% of Retail Sales During the 2019 Holiday Season, Brick-and-Mortar ...
Consumers Are Still Split on Facial Recognition
Article
Consumers Are Still Split on Facial Recognition
The Weekly Listen: Netflix in Q4, Child Privacy Rules and Fortnite Becomes a Sport
Audio
The Weekly Listen: Netflix in Q4, Child Privacy Rules and Fortnite Becomes a Sport
Digital Political Ad Spending, US
Forecasts
Digital Political Ad Spending, US

Latest Forecasts

Companies Using Digital Marketing Tools, US
Forecasts
Companies Using Digital Marketing Tools, US
Digital Political Ad Spending, US
Forecasts
Digital Political Ad Spending, US
TV Political Ad Spending, US
Forecasts
TV Political Ad Spending, US
Total Political Ad Spending, US
Forecasts
Total Political Ad Spending, US
Sharing Economy Users, US
Forecasts
Sharing Economy Users, US
Click and Collect, US
Forecasts
Click and Collect, US
Click and Collect, UK
Forecasts
Click and Collect, UK
Click and Collect, Germany
Forecasts
Click and Collect, Germany
Click and Collect, France
Forecasts
Click and Collect, France
Simultaneous Media Users, US
Forecasts
Simultaneous Media Users, US
Retail & Ecommerce Sales, UK
Forecasts
Retail & Ecommerce Sales, UK
Digital Audio Listeners, US
Forecasts
Digital Audio Listeners, US
Voice Assistant Users, US
Forecasts
Voice Assistant Users, US
Amazon, US
Forecasts
Amazon, US
Google Chromecast & Home Users, US
Forecasts
Google Chromecast & Home Users, US

"Behind the Numbers" Podcast

Where Are We at with the Privacy Debate?
Audio
Where Are We at with the Privacy Debate?
The Significance of Google's New Look
Audio
The Significance of Google's New Look
The Weekly Listen: Netflix in Q4, Child Privacy Rules and Fortnite Becomes a Sport
Audio
The Weekly Listen: Netflix in Q4, Child Privacy Rules and Fortnite Becomes a Sport
Is Disney+'s Initial Success Sustainable?
Audio
Is Disney+'s Initial Success Sustainable?
The Ad Platform: Why Advertisers Want More Connected TV
Audio
The Ad Platform: Why Advertisers Want More Connected TV
Takeaways from NRF 2020
Audio
Takeaways from NRF 2020
The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads
Audio
The Weekly Listen: Disney+ Viewing, TikTok Curated Content and Even Newer Hulu Ads
The Most Important Lessons from CES 2020
Audio
The Most Important Lessons from CES 2020
What eMarketer Analysts Expect in 2020 with Mark Dolliver and Lucy Koch: Demographic Changes
Audio
What eMarketer Analysts Expect in 2020 with Mark Dolliver and Lucy Koch: Demographic Changes
The Digital World in 2020
Audio
The Digital World in 2020
What eMarketer Analysts Expect in 2020 with Bill Fisher: UK Growth, Despite Uncertainty
Audio
What eMarketer Analysts Expect in 2020 with Bill Fisher: UK Growth, Despite Uncertainty
Will Quibi Be the Next Big Video Platform?
Audio
Will Quibi Be the Next Big Video Platform?
How Children Are, and Aren't, Using the Internet
Audio
How Children Are, and Aren't, Using the Internet
The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes
Audio
The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes
The Ad Platform: Mismeasuring Digital Advertising
Audio
The Ad Platform: Mismeasuring Digital Advertising