June 11, 2019

What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)

Description

Marketing leaders were asked what their company's top areas of strategic focus are in the next year. Leading responses include driving growth through digital transformation and modernization, optimizing customer experience strategies and program execution and improving go-to-market capabilities. ... Some additional responses include centralizing data across the entire organization, boosting customer lifetime value and reinventing the engagement technology stack to improve performance.More
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Chart Title

What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)

Publication Date

June 11, 2019

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