June 11, 2019
What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)
Description
Marketing leaders were asked what their company's top areas of strategic focus are in the next year. Leading responses include driving growth through digital transformation and modernization, optimizing customer experience strategies and program execution and improving go-to-market capabilities. ... Some additional responses include centralizing data across the entire organization, boosting customer lifetime value and reinventing the engagement technology stack to improve performance.More
Chart Title
What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)
Publication Date
June 11, 2019
Sources
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