May 14, 2019

Select Customer Data Practices that B2B and B2C Companies Worldwide Have in Place, March 2019 (% of respondents)

Description

B2B and B2C marketers strongly or partially agreeing to statements made about their customer data. Responses include actively analyze the customer purchase journey and then optimize performance, use customer-centric performance metrics, have CRM programs serving all stages of the customer lifecycle, ... have a reporting mart with data feeds from multiple systems.More
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Select Customer Data Practices that B2B and B2C Companies Worldwide Have in Place, March 2019 (% of respondents)

Publication Date

May 14, 2019

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