May 7, 2019

How Do Brand Advertisers/Agencies and DSPs in India Measure the Effectiveness of Their Mobile Programmatic Media Buys? (% of respondents, Aug 2018)

Description

This chart shows how brand advertisers/agencies and DSPs in India measure the effectiveness of their mobile programmatic media buys. Responses include conversion rate, user engagement and viewability, among others.
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Chart Title

How Do Brand Advertisers/Agencies and DSPs in India Measure the Effectiveness of Their Mobile Programmatic Media Buys? (% of respondents, Aug 2018)

Publication Date

May 7, 2019

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