May 30, 2019

What Are US B2B Marketers' Main Metrics for Measuring Account-Based Marketing? (% of respondents, May 2019)

Description

US B2B marketers were asked what their primary metrics are for measuring account-based marketing. Some of the leading metrics are influenced pipeline, individual campaign and channel metrics and conversion of engaged account to opportunity.
Share

Chart Title

What Are US B2B Marketers' Main Metrics for Measuring Account-Based Marketing? (% of respondents, May 2019)

Publication Date

May 30, 2019

Sources

Source information is only available to PRO subscribers.