April 29, 2019

What Strategies Have Companies Worldwide Found to Be Most Effective for Increasing Customer Lifetime Value? (% of respondents, March 2019)


Global in-house and client-side marketers were asked what tactics or strategies their organization found to be most effective for increasing customer lifetime value. Leading responses include more effective use of data, customer segmentation/personas, cross-selling/upselling and personalized ... interactions.More