May 21, 2019

Current Approach/Capabilities for Customer Experience at Their Company Among Retail Professionals Worldwide, by Company Type, Q1 2019 (% of respondents in each group)

Description

This survey question asked retailers, CPG/FMCG companies and branded manufacturers to describe their company's approach toward customer experience as of Q1 2019. Responses included: regular use of data to decide to contact customers, ability to collect data consistently at different steps of the ... customers' buying journey, personalized marketing and more.More
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Current Approach/Capabilities for Customer Experience at Their Company Among Retail Professionals Worldwide, by Company Type, Q1 2019 (% of respondents in each group)

Publication Date

May 21, 2019

Sources

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