Share of US TV vs. YouTube Video Ads, by Ad Length, Q1 2019 (% of total)
DescriptionThis chart shows the percent of YouTube and TV ads aired during Q1 2019 broken out by ad length, including 0-5, 6-7, 8-9, 10-11, 12-16, 17-20, 21-25, 26-31 and 32+ seconds long.
NoteData was provided to eMarketer by MediaRadar.
MethodologyData is from a May 2019 MediaRadar analysis. Over 7,000 brands that advertised in the US TV market and YouTube were analyzed during Q1 2019. MediaRadar offers ad sales intelligence for brands.