May 13, 2019

Share of US TV vs. YouTube Video Ads, by Ad Length, Q1 2019 (% of total)

Description

This chart shows the percent of YouTube and TV ads aired during Q1 2019 broken out by ad length, including 0-5, 6-7, 8-9, 10-11, 12-16, 17-20, 21-25, 26-31 and 32+ seconds long.

Note

Data was provided to eMarketer by MediaRadar.

Methodology

Data is from a May 2019 MediaRadar analysis. Over 7,000 brands that advertised in the US TV market and YouTube were analyzed during Q1 2019. MediaRadar offers ad sales intelligence for brands.
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Chart Title

Share of US TV vs. YouTube Video Ads, by Ad Length, Q1 2019 (% of total)

Publication Date

May 13, 2019

Sources