January 30, 2019

Solutions that Would Solve Ad Fraud According to Marketers in North America, Nov 2018 (% of respondents)

Description

Marketers in Canada and the US were asked what solutions would solve ad fraud. Responses include buying ad spece from well-known publishers, using an ad verification vendor, not paying for metrics which can be easily faked. checking standard campaign data, checking a site's ads.txt before buying, ... using inclusion/exclusion lists of sites and paying for more expensive ad inventory.More
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Chart Title

Solutions that Would Solve Ad Fraud According to Marketers in North America, Nov 2018 (% of respondents)

Publication Date

January 30, 2019

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