January 30, 2019

How Do Marketers in North America Describe Digital Ad Fraud? (% of respondents, Nov 2018)

How Do Marketers in North America Describe Digital Ad Fraud? (% of respondents, Nov 2018)

Description

Marketers in Canada and the US were asked how they would describe online ad fraud. Correct responses include fake/bot traffic/interactions, fake data and charging for ads that aren't shown. Leading incorrect responses include fake/copied ads, false claims in ads and phishing/ads to steal consumer ... data.More
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Chart Title

How Do Marketers in North America Describe Digital Ad Fraud? (% of respondents, Nov 2018)

Publication Date

January 30, 2019

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