May 14, 2019

Which Sources Have the Biggest Influence on US Internet Users' Awareness of New Consumer Products? (% of respondents, Feb 2019)


US internet users were asked which sources influence their awareness of new consumer products. The chart shows responses included were previous experience with brand, price, recommendation from family or friend and shopper loyalty card discounts.


Data is from the May 2019 IRI report titled "New Product Pacesetters: Product Innovation and the Pace of Change." 2,468 US internet users ages 18+ were surveyed online in February 2019.