May 1, 2019

What Is the Most Important Channel Through Which Companies Worldwide Are Delivering Personalization to Customers? (% of respondents, March 2019)


Marketing executives worldwide were asked what is the most important channel that their company is delivering personalization to customers. Responses include loyalty premiums and incentives, mobile apps and experiences, products, direct mail, advertising, shopping cart personalization, support and ... maintenance processes, pricing, service center (CSR), merchandising, email or websites.More