April 30, 2019

What Benefits Are US Companies Seeing from AI-Driven Marketing Solutions? (% of respondents, Jan 2019)


A survey asked US companies what benefits they've experienced from AI-driven marketing. Responses include more effective use of data/campaigns, continuous optimization of campaigns, insights that help inform functions outside of marketing, better coordination among stakeholders, increased marketing ... ROI, cross-channel media optimization/attribution, better customer satisfaction and more time for planning/execution.More