May 1, 2019

What Factors Influence Purchasing Decisions Among UK Internet Users? (% of respondents, by product/service, Summer 2018)


Consumers in the UK were asked how the listed factors influence their choice when purchasing some products/services. Listed Factors included price, quality, convenience, well known/trusted brand, location, promotion, returns policy/cancellation policy, experience before buying and the brand which ... represents their personality. Products/services included holidays (booking), restaurants (making a reservation), fashion, gyms and on-demand music/video (subscribing).More