April 29, 2019

How Much of US Agency and Marketing Professionals' 2019 Original Digital Video Ad Spending Is Committed During NewFronts? (% of total original digital video ad spending, by industry)


US ad buyers in various industries were asked what share of ad spending they expect to allocate to original digital video programming/content as a result of the digital content NewFronts. Industries included in this chart are automotive, fashion/apparel, financial services, household goods, ... furniture/appliances, media & entertainment, retail and telecom.More

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