April 29, 2019

How Much of US Agency and Marketing Professionals' 2019 Original Digital Video Ad Spending Is Committed During NewFronts? (% of total original digital video ad spending, by industry)

Description

US ad buyers in various industries were asked what share of ad spending they expect to allocate to original digital video programming/content as a result of the digital content NewFronts. Industries included in this chart are automotive, fashion/apparel, financial services, household goods, ... furniture/appliances, media & entertainment, retail and telecom.More

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