April 29, 2019

Allocation of TV/Digital Video Ad Spending According to US Agency and Marketing Professionals, by Type, 2017-2019 (% of total)


US ad buyers were asked how they allocated their TV and online/mobile video ad spending in 2017 and 2018, as well as how they plan to do so in 2019. Types of TV and digital video ads include digital video, broadcast/cable TV, advanced TV and OTT/connected TV.