April 5, 2019

What Challenges Do US Creative Teams and In-House Agencies Experience as a Result of Not Charging Their Clients for Services? (% of respondents, Jan 2019)

Description

The creative teams and in-house agencies for Fortune 1000, mid-market and non-profit/governmental organizations were asked what the benefits are for in-house agencies as a result of not charging their clients for services? Responses include clients behavior, projects with questionable impact/value, ... clients believe "free" is inferior, adding new headcount, difficulty justifying value in a quantitative manner, too high of demand, projects that don't reach completion, bringing on temporary/ freelance staff, limited/no increase for non-personnel costs.More
Share

Chart Title

What Challenges Do US Creative Teams and In-House Agencies Experience as a Result of Not Charging Their Clients for Services? (% of respondents, Jan 2019)

Publication Date

April 5, 2019

Sources

Source information is only available to PRO subscribers.