April 5, 2019

What Drawbacks Do US Creative Teams and In-House Agencies Experience as a Result of Charging Their Clients for Services? (% of respondents, Jan 2019)

Description

The creative teams and in-house agencies for Fortune 1000, mid-market and non-profit/governmental organizations were asked what the drawbacks are for in-house agencies as a result of charging their clients for services? Responses include too much time/money spent on administration, positions team as ... a vendor instead of a partner, clients find cheap/free alternatives to avoid charges, clients feel rates are too expensive, funding for the department is not secure, increased/unnecessary scrutiny by management and/or finance, stifles the quality of creative and policies difficult to mandate.More
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Chart Title

What Drawbacks Do US Creative Teams and In-House Agencies Experience as a Result of Charging Their Clients for Services? (% of respondents, Jan 2019)

Publication Date

April 5, 2019

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