April 5, 2019

What Benefits Do US Creative Teams and In-House Agencies Experience as a Result of Charging Their Clients for Services? (% of respondents, Jan 2019)


The in-house creative teams for Fortune 1000, mid-market and non-profit/governmental organizations were asked what the benefits are for in-house agencies as a result of charging their clients for services? Responses include encourages use of time/resources, promotes accountability/transparency into ... financial management, provides metrics to make operation and staffing decisions, provides value compared to external services, provides fair and balanced support for clients, encourages efficient use of time/resources by creative team, allows for resource flexibility, allows clients to recognize the value of creative services, allows for adjustment to corporate/economic changes and allows for the funding of innovation-based activities.More