May 2, 2019

Targeting Criteria Used by Companies Worldwide for Delivering Digital Personalized Experiences, Feb 2019 (% of respondents)

Description

Marketing leaders and C-level executives were asked what the leading targeting criteria was used by their company to target and personalize the delivery of digital experiences. Responses include geography/region, purchase history, segmentation model, user profile/preferences, age, current ... geo-location, browsing history, shopping cart history, device type, referral source, predictive model, gender, session click-stream data, ethnicity and predictive model (AI).More
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Chart Title

Targeting Criteria Used by Companies Worldwide for Delivering Digital Personalized Experiences, Feb 2019 (% of respondents)

Publication Date

May 2, 2019

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