May 2, 2019

On Which Personalization Initiatives Are Companies Worldwide Spending/Planning* to Spend the Most Money? (% of respondents, Feb 2019)

Description

Marketing leaders and C-level executives were asked where their company spends the most money on personalization initiatives and where they anticipate the biggest spending increases in the next two years? Responses include data and analytics, platforms and technology, strategy and planning, staff ... and headcount, media and advertising, content production, external partners and process and organizational changes.More
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Chart Title

On Which Personalization Initiatives Are Companies Worldwide Spending/Planning* to Spend the Most Money? (% of respondents, Feb 2019)

Publication Date

May 2, 2019

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