May 6, 2019

What Are the Primary Objectives vs. Critical Challenges to the Success of a Marketing Data Dashboard Strategy for Companies Worldwide? (% of respondents, April 2019)

Description

Marketers were asked what are the primary objectives for a marketing data dashboard strategy to achieve and critical challenges to the success of a marketing data dashboard strategy? Responses include attributing revenue to marketing efforts, improving efficiency of marketing, increasing speed/ease ... of analyzing data, improving usefulness of marketing data, improving the integration of data systems, improving marketing decision-making and achieving a unified view of an individual.More
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Chart Title

What Are the Primary Objectives vs. Critical Challenges to the Success of a Marketing Data Dashboard Strategy for Companies Worldwide? (% of respondents, April 2019)

Publication Date

May 6, 2019

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