April 25, 2019

What Are the Main Benefits US B2B Companies See from Personalization? (% of respondents, by company type, March 2019)


B2B marketers were asked the main benefits of personalization. Responses include increased conversion rates, visitor engagement, lead generation/customer acquisition, customer lifetime value/loyalty and ecommerce revenues, improved customer experience, brand perception and value of other marketing ... programs and reduced churn/increased retention.More