April 25, 2019

Which Approach to Personalization Do US Companies Utilize? (% of respondents, by company type, March 2019)

Description

B2B and B2C marketers were asked which approach their company uses for personalization. Responses include rule-based targeting, machine learning/algorithmic and triggered messages/notifications.
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Chart Title

Which Approach to Personalization Do US Companies Utilize? (% of respondents, by company type, March 2019)

Publication Date

April 25, 2019

Sources

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