April 25, 2019

What Are the Drivers of Personalization at US Companies? (% of respondents, by company type, March 2019)

Description

B2B and B2C marketers were asked what the drivers are for personalization at their company. Responses include deliver better customer experiences, customer/prospects expect it, competitive pressures, generate measurable lift/ROI, increase loyalty and drive more leads.
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Chart Title

What Are the Drivers of Personalization at US Companies? (% of respondents, by company type, March 2019)

Publication Date

April 25, 2019

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