April 23, 2019

What Percent of US Companies' Marketing Budget Has Been Allocated to Marketing Measurement? (% of total, Oct 2018)

Description

Marketing leaders responsible for marketing strategy, customer experience and/or customer insights were asked what percent of their company's marketing budget was allocated to marketing measurement today vs. two years ago and two years from today.
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What Percent of US Companies' Marketing Budget Has Been Allocated to Marketing Measurement? (% of total, Oct 2018)

Publication Date

April 23, 2019

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