April 23, 2019

Leading Marketing and Business Objectives for Marketing Measurement Insights at US Companies, Oct 2018 (% of respondents)

Description

Marketing leaders responsible for marketing strategy, customer experience and/or customer insights were asked what their top marketing and business objectives were for marketing measurement. Responses for top marketing objectives include deeper customer insights, improved/optimized targeting of ... marketing campaigns, more effective customer engagement and improved marketing planning. Responses for top business objectives include improved customer satisfaction, enhanced brand awareness/strengthened brand, improvement in customer retention rates and increased sales revenue.More
Share

Chart Title

Leading Marketing and Business Objectives for Marketing Measurement Insights at US Companies, Oct 2018 (% of respondents)

Publication Date

April 23, 2019

Sources

Source information is only available to PRO subscribers.