March 20, 2019

What Type of Data Are US Marketers Using to Target Viewers with Relevant Ads? (% of respondents, 2018 & 2019)

Description

Marketers were asked what type of data they use to target audiences with relevant ads. Responses include first party data, partner/second party data and third party data.
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What Type of Data Are US Marketers Using to Target Viewers with Relevant Ads? (% of respondents, 2018 & 2019)

Publication Date

March 20, 2019

Sources

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