April 12, 2019

Areas in Which US Agencies and Marketers Will Be Decreasing Their Investment This Year, March 2019 (% of respondents)


Agencies and marketers were asked which ad/marketing area they plan on decreasing spending in 2019? Responses include TV, print, events/sponsorship, out-of-home, shopper marketing, programmatic, influencers, social media, talent, analytics/data science, artificial intelligence (AI), content, ... digital, PR, collaboration/brand partnerships, experiential and native advertising.More