April 17, 2019

Usage of Select Content During the B2B Buying Process According to US* B2B Millennial vs. Older Buyers, Q4 2018 (% of respondents in each group)

Description

US B2B buyers were asked which types of content they used during the B2B purchasing process. The chart shows the comparison of types of content millennial buyers use as a resource vs. the types of content older buyers use. Some of the types of content included are user reviews, free trials/accounts ... and vendor marketing collateral.More
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Chart Title

Usage of Select Content During the B2B Buying Process According to US* B2B Millennial vs. Older Buyers, Q4 2018 (% of respondents in each group)

Publication Date

April 17, 2019

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