April 17, 2019

How Effective Are Select Marketing Tactics in Moving Buyers Toward a Decision According to US* B2B Marketers and Salespeople? (scale of 1-4, Q4 2018)

Description

US B2B marketers and salespeople were asked which marketing tactics were the most effective in moving buyers closer to purchasing. The chart shows responses included product demos, customer references, vendor representatives, free trials/accounts and customer referral programs.
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Chart Title

How Effective Are Select Marketing Tactics in Moving Buyers Toward a Decision According to US* B2B Marketers and Salespeople? (scale of 1-4, Q4 2018)

Publication Date

April 17, 2019

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