March 12, 2019

US Internet Users' Expectations for Branded Content vs. US Retail Marketers' Ability to Meet Them, Nov 2018 (% of respondents)

Description

US consumers were asked if they want control over brand communication, such as email frequency and control over the type of content they receive. US retail marketers were asked if they are currently meeting consumer needs when it comes to control over brand communication frequency and content.
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Chart Title

US Internet Users' Expectations for Branded Content vs. US Retail Marketers' Ability to Meet Them, Nov 2018 (% of respondents)

Publication Date

March 12, 2019

Sources

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