Which Content Formats Do US B2B Marketing Professionals Find Most Valuable for Each Stage of the Buying Process? (% of respondents, Feb 2019)
US B2B marketing professionals were asked about what content formats they find most valuable for each stage of the buying process. The chart shows B2B marketing professionals' preferences for the early, mid, and late stages of the buying journey. Content formats included were infographics, ... listicles, e-books, blog posts, podcasts, white papers and more.More
Data is from Demand Gen Report's (DGR) April 2019 "2019 Content Preferences Survey Report" in partnership with Content4Demand and On24. Over 200 US B2B marketing professionals were surveyed during late January-late February 2019. B2B marketing professionals identified their industry as business services/consulting (25%), software/technology (22%), tech/enterprise IT (19%) and other (34%). Respondents identified their company's annual revenue as less than $10 million (35%), $10-50 million (18%), $50-100 million (8%), $100-500 million (17%), $500 million-1 billion (5%) and more than $1 billion (17%).