August 13, 2018

What Attribution Models Do UK and US Performance Marketers Use? (% of respondents, Apr 2018)

Description

Performance marketers were asked which attribution models they used. Models include multi-touch, first click, position based, last click, time decay and linear.
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Chart Title

What Attribution Models Do UK and US Performance Marketers Use? (% of respondents, Apr 2018)

Publication Date

August 13, 2018

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