January 1, 2019

How Much More Would Marketers in North America Be Willing to Pay for a Video Ad That Guarantees Full Attention* vs. a Similar Ad That Did Not? (% of respondents, May 2018)

Description

Over 10% of marketers are willing to pay more 40% or more for a video that plays all the way through to completion, while 15% are not willing to pay additional additional costs.