Alert
January 1, 2019

What Percent of Their Video Ads Do Companies in North America Feel Receives Full Consumer Attention? (% of respondents, May 2018)

Note

Data was provided to eMarketer by AcuityAds.

Methodology

Data is from the January 2019 "AcuityAds report titled "Attention: The New Media Currency." 200 brand marketers in North America were surveyed during May 2018 about the impact of digital media on consumer attention to video advertising. AcuityAds is a programmatic demand-side platform.

Featured In

eMarketer Live Analyst Series: How Consumers Spend Time With Media 2019

Sources

AcuityAds

Chart Title

What Percent of Their Video Ads Do Companies in North America Feel Receives Full Consumer Attention? (% of respondents, May 2018)

Publication Date

January 1, 2019

Sources

AcuityAds

Featured In

eMarketer Live Analyst Series: How Consumers Spend Time With Media 2019
Topics
Digital VideoMarketing Measurement SurveysNorth America

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