What Percent of Their Video Ads Do Companies in North America Feel Receives Full Consumer Attention? (% of respondents, May 2018)
Data was provided to eMarketer by AcuityAds.
Data is from the January 2019 "AcuityAds report titled "Attention: The New Media Currency." 200 brand marketers in North America were surveyed during May 2018 about the impact of digital media on consumer attention to video advertising. AcuityAds is a programmatic demand-side platform.