February 26, 2019

Digital Ad Spending in Italy, by Format, 2016-2018 (millions of €, % of total and % change vs. prior year)

Description

Video, display and search ad spending represent more than 90% of total digital ad spending in 2018. Email, classified, search and display ad spending show slight growth, while video ad spending shows double-digit growth in 2017 and 2018 compared to the previous years, respectively.
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Chart Title

Digital Ad Spending in Italy, by Format, 2016-2018 (millions of €, % of total and % change vs. prior year)

Publication Date

February 26, 2019

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