February 26, 2019

Total Media Ad Spending in Italy, by Media, 2016-2018 (billions of € and % of total)

Description

While the TV ad spending share has been declining from 2016 to 2018, it still has the largest share of total media ad spending in Italy in 2018. Digital ad spending increased, making up more than one-third of total media ad spending in 2018. Radio ad spending has been almost stagnant from 2016 to ... 2018 and print declined. More
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Chart Title

Total Media Ad Spending in Italy, by Media, 2016-2018 (billions of € and % of total)

Publication Date

February 26, 2019

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