April 2, 2019

US Display and Video Ad Performance Metrics: Time-in-View, by Purchase Method and Device, H2 2018 (in seconds among impressions analyzed by Integral Ad Science)

Description

Desktop video ads purchased directly from the publisher had the highest time-in-view at 14.02 seconds, followed by programmatic desktop and mobile web video. Mobile web display had the least amount of time-in-view at just over 7 seconds for all ad buy methods.
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Chart Title

US Display and Video Ad Performance Metrics: Time-in-View, by Purchase Method and Device, H2 2018 (in seconds among impressions analyzed by Integral Ad Science)

Publication Date

April 2, 2019

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