February 4, 2019

Mobile CPG and Retail Advertising Share in Select Countries in Latin America, 2018 (% of total)

Description

Brazil is home to the largest share of mobile CPG advertising in Latin America while Chile has the biggest share of mobile retail ads.

Note

Data was provided to eMarketer by Logan.

Methodology

Data is from the February 2019 Logan "Mobile Report 2018." Logan tracked mobile advertising spending on feature phones, smartphones and tablets processed on their ad server in Argentina, Bolivia, Brazil, Chile, Colombia, Guatemala, Mexico and Peru across the following 13 industries: agriculture & ... livestock, automotive, business & services, clothing & footwear, consumer packaged goods (CPG), education, entertainment, finance, government, medical & health, real estate, retail, seasonal, technology, telecommunications and travel during 2018. Logan is a Latin America-based mobile marketing company.More
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Chart Title

Mobile CPG and Retail Advertising Share in Select Countries in Latin America, 2018 (% of total)

Publication Date

February 4, 2019

Sources