March 1, 2019

Mobile App Engagement Performance Metrics Worldwide: Average 3-Month Retention Rates, by App Category, H2 2018

Description

Apps retained on average more than 40% of new users after the first month of use. This drops below one third after month three.
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Mobile App Engagement Performance Metrics Worldwide: Average 3-Month Retention Rates, by App Category, H2 2018

Publication Date

March 1, 2019

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