March 21, 2019

Multimedia Content that US B2B Marketers Believe Will Have the Greatest Effect on Their Approach to Marketing in the Next 12 Months, Jan 2019 (% of respondents)


B2B marketers believe that produced video and recorded video/live stream video will have the biggest effect on their organization's approach to marketing over the next year.


Data is from the March 2019 Walker Sands report titled "Future of B2B Content 2019." 300 US B2B marketers were surveyed in January 2019. B2B marketers identified their job title as coordinator/specialist (13%), analyst (6%), manager (18%), director (12%), vice president (11%), C-suite (29%) and owner (11%).