November 15, 2018

US Internet Users that Research Purchases Digitally Before Buying In-Store, by Generation, Aug 2018 (% of respondents in each group)

Description

Millennials are more likely than other generations to research their holiday purchases online before buying them in-store. Baby boomers are least likely to research online before buying products in-store.
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Chart Title

US Internet Users that Research Purchases Digitally Before Buying In-Store, by Generation, Aug 2018 (% of respondents in each group)

Publication Date

November 15, 2018

Sources

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