March 12, 2019

US B2B Marketers' Preferred Content for Marketing Purposes and for Building Brand Trust, by Seniority Level, Feb 2019 (% of respondents)

Description

Senior B2B marketers believe that owned content is the most valuable marketing tool for driving branded content. Senior B2B marketers also believe that original research, customer quotes and industry expert quotes are important types of content for building brand trust.
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Chart Title

US B2B Marketers' Preferred Content for Marketing Purposes and for Building Brand Trust, by Seniority Level, Feb 2019 (% of respondents)

Publication Date

March 12, 2019

Sources

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