March 20, 2019

UK Internet Users' Attitudes Toward Influencers and Their Ads/Sponsored Posts, March 2019 (% of respondents)


In the UK, one-fifth of people would be likely to try a brand or product if their favourite celebrity/influencer recommends it. Meanwhile, almost 70% of people find that it's hard to truly believe celebrities or influencers in a sponsored post and more than half of people get annoyed when they see ... celebrities or influencers do a sponsored post.More