March 4, 2019

Digital Video vs. TV Ad Reach Among US Consumers, by Age, Oct 2016-Dec 2018 (% reach in each group)

Description

TV remains the primary driver of audience reach in cross-platform ad campaigns among all age groups, while those ages 18-34 were more likely to be reached by digital-only or both TV and digital.
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Chart Title

Digital Video vs. TV Ad Reach Among US Consumers, by Age, Oct 2016-Dec 2018 (% reach in each group)

Publication Date

March 4, 2019

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