March 13, 2019

How Is the Buying Process Initiated for US B2B Marketing Decision-Makers? (% of respondents, Dec 2018)

Description

The majority of US B2B marketers initiate the buying process at their company by vocalizing a problem that needs to be handled.
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Chart Title

How Is the Buying Process Initiated for US B2B Marketing Decision-Makers? (% of respondents, Dec 2018)

Publication Date

March 13, 2019

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