January 25, 2019

Average Number of Channels Used to Research Clothing Purchases by US Shoppers, by Generation, Q4 2018

Description

Millennials, Gen Z and Gen X used an average of at least two channels when researching their latest clothing purchase, with Boomers using less than two.
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Chart Title

Average Number of Channels Used to Research Clothing Purchases by US Shoppers, by Generation, Q4 2018

Publication Date

January 25, 2019

Sources

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