What Types of Content Do US B2B Marketers Produce? (% of respondents, Dec 2018)
More than half of B2B Marketers in the US produce video for content marketing purposes - more than any other form of content. The other most common types of content used by B2B marketers are blogs, infographics, and case studies.
Data is from the February 2019 WPromote report titled "2019 State of B2B Digital Marketing." 302 US B2B marketers were surveyed online during December 2018. Respondents identified their job level as analyst/specialist (2%), C-level (48%), director (20.8%), manager (16%), VP (11.2) and other (2%).