February 7, 2019

Which Customer Engagement Campaigns and Marketing Messages Sent by UK Marketers Are Most Effective in Encouraging Customers to Respond? (% of respondents, Nov 2018)


Among the UK marketers, brand recognition is one of the most effective factors to increase customer engagement, alongside the use of short messages, images, interesting subjects and videos. On the other hand, celebrity endorsement is one of the least effective factors to boost customers’ response to ... campaigns, followed by message direct from a person, not a company. More